An Olympic medal, the dream of every athlete! It doesn’t matter what sport the athlete won the medal. If you ask those athletes, it’s the moment they all remember as it was yesterday. The moment they took their place on the medal stand and eventually being awarded for their efforts when the winner’s flags are raised will forever be one of their most valuable memory.
The link to this special moment created by the medal around their neck is what makes most of those athletes put their medal away in deposit box or another safe place and only take it out on special occasions. It’s not the actual value of the gold, silver or bronze medal that drives this special behavior but the previously explained emotional value associated with the medal.